Insider Intelligence Retail Daily Charts. News. Analysis SEPTEMBER 18, 2023 | By Arielle Feger, Sara Lebow, and Becky Schilling The official start of fall is almost here! Or is it autumn? Depends on which side of the Atlantic you’re on. Here in the US, “fall” and “autumn” are used pretty interchangeably, but in Great Britain, autumn is the word. Here’s a little background on the terms and why they’re both still in use in the US. Speaking of seasonal inevitabilities, Amazon just announced the dates for its second Prime Day event of the year: October 10 and 11. Was this email forwarded to you? Sign up here. TOP STORY 5 charts showing TikTok Shop’s potential TikTok Shop became available across the US last week. The social video platform has a lot to gain in retail and ad revenues, but it risks facing the same challenges Meta has had with social commerce on Instagram—users' reluctance to actually complete purchases in app. But with sister app Douyin setting the blueprint for TikTok’s social commerce endeavors, the platform isn’t starting from scratch. Here’s a look at TikTok’s social commerce strategy and potential in five charts. 5 charts showing TikTok Shop’s potential Keep reading NEWS AND VIEWS TikTok plans steep holiday discounts, bringing Amazon price war Our view: Deep discounts are a good way to lure consumers away from Amazon. However, to really bring in holiday shoppers, TikTok will also need to convince consumers that it’s as safe and easy to buy on its platform as it is with Amazon. Amazon adds new Buy with Prime features ahead of fall Prime Day event Our view: New tools allow merchants to offer Amazon customer support for no additional charge and consumers to buy multiple items at once, just in time for Amazon’s second Prime Day event, taking place October 10 and 11. Why D2C is a relationship and not just a channel Our view: The term “D2C” may have lost its buzz, but the principles behind it are still key to success. The focus should be on connecting with customers directly no matter the channel. INDUSTRY VIEWS How to get the most from influencers inside the affiliate channel A multidimensional influencer strategy calls for the integration of affiliates and ambassadors. However, it also begs the question: How can marketers effectively work with influencers in the affiliate channel? Read this sponsored article, contributed by Partnerize. How to get the most from influencers inside the affiliate channel | Sponsored Content Keep reading ANALYSIS TikTok breaks down the difference between in-feed and Spark Ads Key stat: $6.19 billion (9.0% of US social media ad spend) will go to TikTok this year, according to our forecast. Marketers need to make sure they’re putting their TikTok budget to good use by choosing the right ad types for the right activations. Here’s an overview of in-feed versus Spark Ads on TikTok. Keep reading THINGS TO KNOW 📱 Family Dollar revamps consumer app 🍟 AI is solving the labor shortage problem for fast-food chains 👜 How knockoffs took over the US 🛍️ Unpacking the impact of Bloomingdale’s ‘Big Brown Bag’ THE BIG QUESTION Santa’s little helper: True or false? More consumers find mobile ads most helpful in informing holiday purchases. Get the answer Email sent to: jnanmarawa@hotmail.com If you cannot view the HTML newsletter, please read it in your browser here. Become a Premium Subscriber | Advertise with us Manage your email preferences | Unsubscribe | Terms of Use | Privacy Policy ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 LiveIntent Logo AdChoices Logo