Insider Intelligence Retail Daily
Charts. News. Analysis
SEPTEMBER 18, 2023 | By Arielle Feger, Sara Lebow, and Becky Schilling
The official start of fall is almost here! Or is it autumn? Depends on which side of the Atlantic youâre on. Here in the US, âfallâ and âautumnâ are used pretty interchangeably, but in Great Britain, autumn is the word. Hereâs a little background on the terms and why theyâre both still in use in the US.
Speaking of seasonal inevitabilities, Amazon just announced the dates for its second Prime Day event of the year: October 10 and 11.
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TOP STORY
5 charts showing TikTok Shopâs potential
TikTok Shop became available across the US last week. The social video platform has a lot to gain in retail and ad revenues, but it risks facing the same challenges Meta has had with social commerce on Instagramâusers' reluctance to actually complete purchases in app. But with sister app Douyin setting the blueprint for TikTokâs social commerce endeavors, the platform isnât starting from scratch. Hereâs a look at TikTokâs social commerce strategy and potential in five charts.
5 charts showing TikTok Shopâs potential
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NEWS AND VIEWS
TikTok plans steep holiday discounts, bringing Amazon price war
Our view: Deep discounts are a good way to lure consumers away from Amazon. However, to really bring in holiday shoppers, TikTok will also need to convince consumers that itâs as safe and easy to buy on its platform as it is with Amazon.
Amazon adds new Buy with Prime features ahead of fall Prime Day event
Our view: New tools allow merchants to offer Amazon customer support for no additional charge and consumers to buy multiple items at once, just in time for Amazonâs second Prime Day event, taking place October 10 and 11.
Why D2C is a relationship and not just a channel
Our view: The term âD2Câ may have lost its buzz, but the principles behind it are still key to success. The focus should be on connecting with customers directly no matter the channel.
INDUSTRY VIEWS
How to get the most from influencers inside the affiliate channel
A multidimensional influencer strategy calls for the integration of affiliates and ambassadors. However, it also begs the question: How can marketers effectively work with influencers in the affiliate channel? Read this sponsored article, contributed by Partnerize.
How to get the most from influencers inside the affiliate channel | Sponsored Content
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ANALYSIS
TikTok breaks down the difference between in-feed and Spark Ads
Key stat: $6.19 billion (9.0% of US social media ad spend) will go to TikTok this year, according to our forecast.
Marketers need to make sure theyâre putting their TikTok budget to good use by choosing the right ad types for the right activations. Hereâs an overview of in-feed versus Spark Ads on TikTok.
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THINGS TO KNOW
đą Family Dollar revamps consumer app
đ AI is solving the labor shortage problem for fast-food chains
đ How knockoffs took over the US
đď¸ Unpacking the impact of Bloomingdaleâs âBig Brown Bagâ
THE BIG QUESTION
Santaâs little helper: True or false? More consumers find mobile ads most helpful in informing holiday purchases.
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